New AI agents promise to plan, activate and optimize media campaigns autonomously, using emotion-detection and contextual intelligence to replace human decision-making across the ad supply chain.
Swansea University research involving 800 participants challenges automation narrative, finding AI-generated design galleries deepen engagement and improve creative outcomes.
The Facebook parent's purchase of a platform designed for bot-to-bot communication signals a strategic bet on autonomous AI ecosystems, raising questions about the future role of human users.
A new statistical framework enables chemists to forecast enantioselective reaction outcomes without expensive quantum calculations, while security labs warn autonomous AI agents are circumventing safeguards in corporate systems.
Half of companies that cut customer service staff citing AI are expected to rehire by 2027, as limitations emerge alongside breakthrough optimization tools.
